UPDATE OF PERSONNEL MANAGEMENT TECHNOLOGIES IN TERMS OF ENSURING SUSTAINABLE ECONOMIC PROGRESS

Abstract

The article considers the updating of modern technologies of personnel management as a key factor in ensuring sustainable economic progress in the conditions of globalization and dynamic transformations of the market environment. Theoretical approaches to the implementation of innovative technologies of personnel management are analyzed, including the digitalization of personnel management, automation of personnel selection and adaptation processes, the use of big data analytics and artificial intelligence to optimize management decisions. The relationship between effective management of human resources, their motivation and increased labor productivity is determined, which contributes to the competitiveness of business entities and general socio-economic development. The challenges associated with the transformation of the labor market, the digitalization of management processes and the need for flexible response to changes in the external and internal environment are analyzed. Practical recommendations are given regarding the application of modern technological solutions in the field of human resources management, which contribute to increasing the innovative potential of enterprises and the sustainability of their development. The results of the study can be used to improve personnel policy in various sectors of the economy and to form effective personnel management strategies in a dynamic economic environment. Particular attention is paid to the problems of corporate culture transformation, the role of leadership in change management, and the need for personnel competency development as a prerequisite for the formation of sustainable competitive advantages. In the current conditions of rapid socio-economic transformations, globalization of world markets and increased competition, effective human resource management is of particular importance as a critically important factor in ensuring sustainable economic development. Personnel act not only as a performer of production functions, but also as a strategic resource of the enterprise, capable of influencing the innovative potential, labor productivity and adaptability of organizations to changes in the external environment. At the same time, traditional technologies of personnel management, which are focused mainly on administrative and bureaucratic methods, have lost their effectiveness in the light of modern requirements for flexibility, speed of response and integration of innovative approaches. The research results have practical implications for organizations seeking to integrate innovative management technologies into their HR practices to support long-term economic growth and sustainable development.