CREATIVE INDUSTRIES IN THE ECONOMIC DEVELOPMENT SYSTEM OF UKRAINE

Abstract

In the current conditions of socio-economic transformations, digitalization and globalization processes, the role of creative industries as a tool for the development of the national economy and increasing its competitiveness is increasing. The increasing importance of intangible assets, intellectual capital and innovative solutions determines the need to study the economic essence of creative industries and their impact on the macroeconomic development of Ukraine. The purpose of the article is to theoretically and methodologically substantiate the essence of creative industries as a tool for the development of the national economy and determine the main directions of their improvement in the future. The methodological basis of the study is general scientific and special methods. In particular, systemic and structural analysis to generalize theoretical approaches to determining the essence of creative industries and their structure. Comparative analysis was used to assess the trends in the development of the creative economy. The statistical method was used to analyze the dynamics of indicators of the development of creative industries. The generalization method was used to form conclusions and determine priority areas for the development of creative industries.