DIRECTIONS FOR IMPROVING FINANCIAL INDICATORS OF ECONOMIC STABILITY OF ENTERPRISES IN CRISIS CONDITIONS IN THE PROCESS OF MAKING STRATEGIC MANAGEMENT DECISIONS

Abstract

Improving the algorithms for calculating and using financial indicators in order to build effective strategies for achieving and maintaining the economic stability of enterprises in times of crisis is not only a relevant scientific task, but also a methodologically and practically necessary step to ensure the flexibility of management decisions in the financial sphere, since traditional approaches to assessing the financial condition of business entities are rapidly becoming irrelevant in a turbulent economic environment. The place of financial indicators in anti-crisis strategies for maintaining the economic stability of enterprises is specified. Hypotheses are put forward that: adaptation of strategies in the areas of updating the guidelines for combating crisis trends based on the calculation of financial indicators should occur according to data describing the current, not retrospective, state of the enterprise’s resources; identification of the risk of bankruptcy will allow timely strengthening of protective financial mechanisms, and confirmation of its absence - to finance resources for business development; The crisis state of the economy forces us to review the standards of financial indicators, and to perceive their values, which in conditions of economic stability were characterized as crisis, as normal, and to make appropriate strategic decisions; depending on the current values of the indicators of the financial condition, several strategic scenarios and several options for the strategy of stabilizing the state of economic stability of the enterprise should be developed simultaneously.  The possibilities of improving the financial indicators of the economic stability of enterprises on the basis of strategic management decisions are summarized by proposing a current list of financial indicators for assessing the state of economic stability of the enterprise, clarifying the influence of financial indicators on the adoption of strategic decisions by the management of companies, specifying the problematic aspects of the methods of calculating and interpreting the values of financial indicators and the problems of enterprises in achieving their regulatory values, formalizing promising strategic decisions to optimize the financial aspect of the enterprise’s activities, which is evaluated by the financial indicator.