INNOVATIVE STRATEGIES OF PERSONNEL MANAGEMENT IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF DOMESTIC ENTERPRISES

Abstract

The article considers innovative HR management strategies in the context of digital transformation of domestic enterprises. The impact of digital technologies on organizational processes, in particular on the selection, training and motivation of employees, is analyzed. Key trends and challenges that arise in the process of implementing digital tools in HR management are identified. Modern approaches to the formation of adaptive HR strategies that contribute to increasing the efficiency of personnel work and sustainable development of enterprises are presented. Practical recommendations are aimed at optimizing human resources management in the context of the digital economy. For the effective integration of modern digital technologies into the company's HR processes, the author has developed a step-by-step algorithm that takes into account the analysis of needs, the selection of tools, employee training and continuous improvement. A methodology for implementing modern digital tools into the company's HR processes, based on the use of modern software products, is proposed. The article will be useful for managers, HR specialists and scientists interested in increasing the competitiveness of enterprises through innovations in personnel management. Modern challenges associated with the acceleration of globalization and informatization requires enterprises to deeply reorient their management methodology. Digitalization, as a key driver of these changes, transforms not only operational processes, but also fundamentally affects human resource management. The implementation of digital platforms and tools for HR allows you to optimize the processes of recruiting, onboarding, training and development of personnel, as well as increase the effectiveness of motivation systems and performance evaluation. A key element of the human resource management model in the context of digitalization is personnel analytics. The use of data and analytical tools allows you to make informed management decisions, predict staff turnover, identify training and development needs, and evaluate the effectiveness of HR strategies. For example, the use of predictive analytics can help identify employees prone to dismissal and take preventive measures, which reduces the costs of finding and adapting new employees.