IMPACT OF COMPONENT CONFIGURATION AND DESIGN SOLUTION IN BOOK GIFT EDITION ON TARGET AUDIENCE PREFERENCES
DOI:
https://doi.org/10.60022/3(1)-14SKeywords:
book, edition, gift edition of a book, decorative embellishment, gift, marketing, target audienceAbstract
The study analyzes the influence of component configuration and design solutions on target audience demand for gift book editions. The analysis focuses on design strategies and component configuration of gift editions, assessing their functionality, and visual elements such as cover design, typography, color schemes, illustrations, and book format. Additionally, the study identifies gift and decorative elements preferred by the target audience and establishes criteria for their evaluation.
This study investigates the impact of gift components and design solutions in fiction gift editions through an empirical marketing survey targeting a predominantly young audience aged 19-22. It analyzes how component configuration of a book edition and visual design influence demand, identifying preferred decorative features (foil-stamped covers, illustrated endpapers and spreads, ribbon bookmarks) and supplementary gift items (stickers, bookmarks, posters, thematic figurines). These elements form a cohesive aesthetic composition that enhances the book’s value and reflects growing popularity.
Recommendations have been developed regarding the component configuration of a standard gift edition of a book, as well as the key principles and advantages of applying the proposed design approaches.
The results may be used by publishers, designers, illustrators, and authors to develop more effective marketing strategies for gift books editions on the Ukrainian book market.
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Copyright (c) 2026 Олександр Володимирович Вовк, Ірина Борисівна Чеботарьова, Володимир Павлович Манаков, Софія Георгіївна Хлиніна, Марія Василівна Мендєлєва (Автор)
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