ADAPTATION OF STRATEGIC MANAGEMENT OF ENTERPRISES UNDER THE INFLUENCE OF DIGITALIZATION TO ACHIEVE A STATE OF ECONOMIC SECURITY
DOI:
https://doi.org/10.60022/3(1)-11SKeywords:
adaptation, strategy, strategic management, adaptive management, economic security, digitalization, risksAbstract
The article explores the theoretical and methodological principles of adapting strategic management of enterprises in the context of increasing digital transformations and a prolonged multi-crisis.
It is determined that for Ukrainian companies, the catalyst for reviewing strategies was the full-scale invasion, which actualized the issue of preserving human capital and the state of economic security. The transition from traditional guidelines (profit maximization) to security-oriented management based on the principles of resilience and sustainable development is justified. The process of adapting strategic management is conceptualized, which includes updating functional strategies: financial, personnel, technical and technological, and information. Special attention is paid to the differentiation of the concepts of “strategy adaptation” and “adaptation strategy”. Priority areas of adaptation are proposed, including: digital management, digital marketing, and digital risk management. The foundation has been formed for building adaptive models of security-oriented strategic management that allow balancing the interests of stakeholders and ensuring the economic security of the enterprise in the digital space..
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Copyright (c) 2026 Євгеній Станіславович Павлюк (Автор)
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