INFORMATION SUPPORT FOR STRATEGIC DECISION-MAKING

Abstract

The results of the conducted scientific research indicate that the existing system of accounting and reporting does not fully meet the interests of internal and external users in information. The modern management system requires the use of a significantly larger volume of information and information that differs in its composition and quality of content. There is a particularly acute need for information of an operational and strategic nature. Operational requests of management are resolved through the organization of management accounting and the formation of management reporting. Therefore, the further development of effective management in conditions of international integration, uncertainty, change, and significant dynamics of processes is impossible without the formation of strategic accounting and reporting that correspond to the needs of the time. For accounting and analytical support, strategic management requires a model of strategic accounting and reporting that corresponds to the specifics of the activities of the business entity and the external environment. Therefore, information arrays and their flows must be formed depending on management needs and the individual characteristics and capabilities of each specific business entity, taking into account the threats and challenges of the external environment. Strategic accounting in Ukraine is still at the stage of perception and acceptance, which indicates the need to form a theoretical, methodological, and practical foundation for its implementation. Information arrays and information flows of strategic accounting must be formed based on data from internal and external sources, which will make it possible to align the chosen strategy with resources, risks, and performance results of each business entity. Therefore, the list of strategic accounting information and the requirements for it should be formed within the framework of the strategic policy of the enterprise. The task of strategic accounting lies in providing information support for the process of making a choice among available strategic alternatives and informational support for the effective implementation of already selected strategies. The use of the approach of forming a unified accounting and analytical system of information support for management based on the combination of financial and non-financial information from internal and external data will make it possible to build an information system that is adequate to the needs of management, which at its core will be aimed at using information to determine and successfully implement the enterprise’s strategy. Adequate provision of strategic information in accordance with management needs will contribute to achieving the defined strategy in the most rational and effective way