THE USE OF BEHAVIORAL ECONOMICS APPROACHES IN PERFORMANCEMARKETING: THE ROLE OF COGNITIVE BIASES IN SHAPING THEEFFECTIVENESS OF MANAGEMENT DECISIONS

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DOI:

https://doi.org/10.60022/2(7)-15S

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Published

2025-10-15

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Vol. 2 No. 7 (2025): CURRENT PROBLEMS OF SUSTAINABLE DEVELOPMENT

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How to Cite

Diachuk , I., Kurei , O., & Symonenko , O. (2025). THE USE OF BEHAVIORAL ECONOMICS APPROACHES IN PERFORMANCEMARKETING: THE ROLE OF COGNITIVE BIASES IN SHAPING THEEFFECTIVENESS OF MANAGEMENT DECISIONS. Current Problems of Sustainable Development, 2(7), 130-139. https://doi.org/10.60022/2(7)-15S