ALGORITHM FOR STRATEGIC DEVELOPMENT OF TRADE ENTERPRISES IN THE CONDITIONS OF DIGITIZATION OF ECOSYSTEMS: READINESS DIAGNOSTICS AND TREND ANALYSIS

Abstract

The article considers the development and implementation of an algorithm for the strategic development of trade enterprises in the context of ecosystem digitalization. The relevance of the study is due to the rapid transformation of the trade sector under the influence of digital technologies, which requires new approaches to planning and managing the development of enterprises. The main goal of the work is to create a comprehensive algorithm that includes diagnostics of digital readiness of enterprises, analysis of modern trends in the development of digital ecosystems and the formation of recommendations for the strategic development of trade companies. The work proposes a methodological toolkit for assessing the level of digital transformation, based on quantitative and qualitative indicators, and also analyzes key trends in digitalization in the trade sector based on modern scientific and practical sources. In today’s digital transformation of the economy, retail enterprises are faced with the need to quickly adapt to new market realities that are being formed under the influence of the development of digital technologies and integration into complex digital ecosystems. The transformation of business models, changes in consumer behavior patterns, as well as the emergence of new digital channels of communication and distribution create both new opportunities and threats for retail enterprises. The lack of a systematic and consistent approach to strategic development in these conditions significantly increases the risks of losing competitiveness, management efficiency and business sustainability. The proposed algorithm allows enterprises to adapt to changes in the external environment, increase competitiveness and efficiency in the digital economy. The results of the study have theoretical and practical significance, contribute to the development of scientific approaches in the field of digital transformation and create a basis for further research in the field of strategic management of trade enterprises.