TOOLKIT FOR ENSURING THE COMPETITIVENESS OF INTERNATIONAL CORPORATIONS IN THE SYSTEM OF DETERMINANTS OF STRATEGIC DEVELOPMENT
DOI:
https://doi.org/10.60022/2(9)-62SKeywords:
international corporations, competitive advantages, strategic management, tools for ensuring the competitiveness of an international corporation, digitalization, innovative development, determinants of strategic developmentAbstract
The article examines the transformation of competitive advantages of international corporations under the influence of modern determinants of strategic development. A comparative analysis of traditional and new competitive advantages is carried out, and a modern toolkit for ensuring the competitiveness of international corporations is systematized. Particular attention is paid to substantiating the role of digital technologies, data and knowledge management tools, ESG practices, open innovations, strategic partnerships, sustainable financing mechanisms, and tools for ensuring organizational sustainability as key factors in the formation of long-term competitive advantages in the global business environment. The purpose of the study is to develop theoretical provisions on the formation of competitive advantages of international corporations in the system of strategic development determinants by identifying new sources of competitiveness and substantiating a comprehensive toolkit for ensuring them in the context of digital transformation, increased global competition, the growing role of ESG approaches, and increased uncertainty in the global business environment. The methodological basis of the study is a systematic, comparative and structural-logical approaches, methods of scientific abstraction, generalization, analysis and synthesis, which made it possible to investigate the transformation of competitive advantages of international corporations under the influence of strategic development determinants, to systematize modern tools for ensuring their competitiveness and to substantiate the directions of its use in conditions of global instability. As a result of the study, an approach to systematizing new competitive advantages of international corporations formed under the influence of strategic development determinants was proposed, and a comprehensive toolkit for ensuring their competitiveness was developed, combining digital technologies, innovative mechanisms, ESG tools, knowledge management systems, data analytics and tools for increasing organizational resilience in conditions of global transformations. Prospects for further research lie in the development of scientific and methodological approaches to assessing the effectiveness of the application of modern tools for ensuring the competitiveness of international corporations, as well as in the formation of integrated models for measuring their strategic stability, adaptability, and ability for long-term development in the face of intensifying global challenges and uncertainty in the external environment.
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Copyright (c) 2025 Андрій Олександрович Золковер, Зорина Ярославівна Шацька (Автор)
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