EVOLUTION OF FINANCIAL MODELS OF INNOVATIVE BUSINESS MANAGEMENT AND STARTUP PROJECT PLANNING: FROM LEAN STARTUP TO AGILE MANAGEMENT

Abstract

The article examines the evolution of startup management 
models, in particular the Lean Startup and Agile Management methodologies, in 
the context of the modern economic landscape. The relevance of the topic is due 
to the growing scientific interest in startups, their role in innovative 
development and adaptation to changing market conditions. The study reveals 
key factors influencing the choice and effectiveness of startup management 
models, including technological progress, globalization, changing consumer 
needs and socio-economic factors. Particular attention is paid to the 
comparative analysis of Lean Startup and Agile Management, identifying their 
advantages and disadvantages, and considering the possibility of combining 
them to achieve a synergistic effect. Lean Startup, focused on validating a 
business idea and minimizing risks, and Agile Management, which emphasizes 
flexibility and rapid adaptation, are key models for managing startups in 
conditions of high uncertainty. Choosing a startup management model is a 
complex process that depends on a number of key factors. First of all, the stage 
of a startup’s development determines the need for flexibility in the early stages 
and structure in the scaling stages. The nature of the product or service, the size 
of the team, and market dynamics also influence the choice between adaptive 
(Lean Startup, Agile) and structured models. Financing, startup culture, 
available resources, the level of uncertainty, and the growth rate additionally 
determine the optimal management approach. Effective selection of a 
management model requires in-depth analysis and consideration of the specifics 
of the startup. Flexible models, such as Lean Startup and Agile, provide rapid 
adaptation to changes, while structured approaches provide the necessary 
control and coordination. Choosing the optimal model allows a startup to 
effectively allocate resources, minimize risks, and achieve its goals, ensuring its 
competitiveness and sustainable growth. The conclusions emphasize the need to 
adapt management models to the specifics of the startup and the market 
environment, as well as the importance of effectively applying the selected 
model to achieve competitive advantages and sustainable growth.