Chmil , Hanna, and Vadym Koniukhov. “ASSESSING THE IMPACT OF DIGITAL TRANSFORMATION ON THE MANAGEMENT OF MARKETING ACTIVITIES IN TRADE ENTERPRISES”. Current Problems of Sustainable Development 2, no. 5 (August 15, 2025): 191–199. Accessed June 26, 2026. https://journals.csr.com.ua/index.php/sustainability/article/view/153.