ASSESSING THE IMPACT OF DIGITAL TRANSFORMATION ON THE MANAGEMENT OF MARKETING ACTIVITIES IN TRADE ENTERPRISES

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DOI:

https://doi.org/10.60022/2(5)-22S

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Published

2025-08-15

Issue

Vol. 2 No. 5 (2025): CURRENT PROBLEMS OF SUSTAINABLE DEVELOPMENT

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How to Cite

Chmil , H., & Koniukhov , V. (2025). ASSESSING THE IMPACT OF DIGITAL TRANSFORMATION ON THE MANAGEMENT OF MARKETING ACTIVITIES IN TRADE ENTERPRISES. Current Problems of Sustainable Development, 2(5), 191-199. https://doi.org/10.60022/2(5)-22S