MASLAK, Olga; MASLAK, Mariya; YAKOVENKO, Yaroslava; HRYSHKO, Natalya. BALANCED DEVELOPMENT STRATEGIES IN THE ERA OF DIGITAL TRANSFORMATION: OPTIMIZATION OF PROJECT ANALYSIS THROUGH THE APPLICATION OF AI IN MARKETING COMMUNICATIONS. Current Problems of Sustainable Development, [S. l.], v. 3, n. 5, p. 394–400, 2026. DOI: 10.60022/3(5)-47S. Disponível em: https://journals.csr.com.ua/index.php/sustainability/article/view/579. Acesso em: 26 jun. 2026.