Current Problems of Sustainable Development
An open-access electronic peer-reviewed journal dedicated to scientific research in the field of international relations, economics, business, and finance. The journal publishes only original scientific articles. The journal is included in the List of Scientific Professional Publications of Ukraine in Economic Sciences (category "B", order of the Ministry of Education and Science of Ukraine dated 24.02.2025 No. 349).
Наукова установа "Науково-дослідний центр сталого розвитку"
COMMUNICATION POLICY OF HOTEL AND RESTAURANT ENTERPRISES AS A COMPONENT OF EFFECTIVE MANAGEMENT
Introduction. The current operating environment of hotel and restaurant enterprises is characterized by a high level of uncertainty, intensified competition, active digitalization of business processes, and changing consumer needs. The full-scale war in Ukraine has significantly transformed the structure of demand for hotel services, the regional distribution of tourist flows, and the operating conditions of hospitality enterprises. Under these circumstances, communication policy has acquired strategic importance, as it ensures effective interaction between an enterprise and its customers, partners, employees, and other stakeholders, contributes to the formation of a positive corporate image, enhances trust, and strengthens competitive positions in the market. Purpose. The purpose of the study is to generalize the theoretical foundations of the communication policy of hotel and restaurant enterprises, identify the peculiarities of its formation under martial law, and substantiate its role as a component of effective enterprise management. Materials and methods. The research materials include scientific works of Ukrainian and foreign scholars, statistical and analytical data on the development of the Ukrainian hotel services market, and publications of international consulting companies concerning the operation of hospitality enterprises. The following scientific methods were employed in the study: analysis and synthesis, theoretical generalization, comparative analysis, systems approach, graphical method, and logical generalization of the research findings. Results. The article examines the theoretical foundations of the communication policy of hotel and restaurant enterprises and determines its place within the system of effective management. The impact of the full-scale war on the functioning of the Ukrainian hotel services market, changes in the structure of demand, regional differences in hotel occupancy, and the main trends in the recovery of the hospitality industry are analyzed. It is substantiated that an effective communication policy enables enterprises to adapt to changes in the external environment, maintain interaction with various stakeholder groups, build a positive corporate image, and improve competitiveness. The main factors influencing the formation of the marketing communication strategy of hotel and restaurant enterprises are identified, modern marketing communication tools are characterized, and the growing importance of digital technologies in ensuring effective communication activities under martial law is demonstrated. Discussion. Further research should focus on developing methodological approaches to assessing the effectiveness of the communication policy of hotel and restaurant enterprises, investigating the impact of digital technologies and artificial intelligence on communication activities, and studying international experience in developing communication strategies under crisis and post-war conditions.
communication policy, hotel and restaurant business, enterprise management, marketing communications, competitiveness, digital communications, hospitality industry, martial law
Copyright (c) 2026 Андрій Валерійович Кропив’янський (Автор) https://creativecommons.org/licenses/by/4.0
PREREQUISITES FOR THE DEVELOPMENT OF PROJECT MANAGEMENT PRACTICES IN DOMESTIC OIL AND GAS ENTERPRISES IN THE CONTEXT OF THE GREEN TRANSITION
The article examines the prerequisites for the formation and development of project management practices in the activities of domestic oil and gas enterprises under the conditions of the green transition. The relevance of the study is determined by the need to adapt the oil and gas sector to contemporary challenges associated with the transformation of the global energy system, the implementation of decarbonization policies, increasingly stringent environmental requirements, and the consequences of the full-scale war, which has significantly affected Ukraine’s energy infrastructure. It is established that one of the key external drivers of project activity development is the European Green Deal, which envisages achieving climate neutrality, expanding renewable energy sources, improving energy efficiency, and implementing low-carbon technologies. The study substantiates that Ukraine’s integration into the European energy space creates additional incentives for the implementation of investment, innovation, and organizational projects in the oil and gas industry. The current operating conditions of domestic oil and gas enterprises are analyzed. Particular attention is paid to wartime risks, damage to production and gas transmission infrastructure, a decline in domestic natural gas production, the need to diversify energy supply sources, and increased natural gas imports. At the same time, positive trends related to the development of international cooperation, access to LNG markets, attraction of investments in subsoil use, and the introduction of modern technologies into production processes are identified. The study highlights the main internal prerequisites for the development of project activities, including infrastructure restoration and modernization, implementation of innovative technologies, business diversification, attraction of investment resources, decarbonization measures, development of international partnerships, digitalization of management processes, improvement of risk management, and transition to a project-oriented management model. It is argued that project management is becoming an essential tool for implementing transformational changes, increasing adaptability, ensuring sustainable development, and strengthening the long-term competitiveness of domestic oil and gas enterprises in the context of the green transition.
project management, oil and gas enterprises, green transition, decarbonization, energy transformation
Copyright (c) 2026 Іванна Богданівна Запухляк, Андрій Ігорович Кузнєцов (Автор) https://creativecommons.org/licenses/by/4.0
FORECASTING MACROECONOMIC RISKS AND THEIR IMPACT ON BUSINESS PROCESSES AND ECONOMIC SECURITY OF ENTERPRISES
The article examines theoretical and applied aspects of forecasting macroeconomic risks and their impact on business processes and economic security of enterprises. Scientific and methodological approaches to defining the essence of the concept of “macroeconomic risk” are analyzed, namely: classical, monetarist, risk-oriented, systemic, globalization, managerial, etc. The author’s definition of the concept of “macroeconomic risk” is proposed as a set of threats and uncertainties that arise as a result of changes in macroeconomic conditions of the economy and can have a negative impact on business processes, financial results, competitiveness and the level of economic security of the enterprise. The main types of macroeconomic risks are characterized, in particular: inflationary, currency, interest tax, debt, budgetary, energy, etc. The consequences of their impact on business processes and economic security of enterprises are established. The division of risks into separate groups according to the sources of formation is proposed, namely: financial and monetary, fiscal and budgetary, production and economic, social and labor, geopolitical. The dynamics of the main macroeconomic indicators of Ukraine during 2021-2025, which have the greatest impact on business processes and economic security of enterprises, in particular: the inflation rate, the unemployment rate, the NBU rate, the dynamics of exchange rate fluctuations, are analyzed. The main methods of forecasting macroeconomic risks are characterized, in particular: economic and statistical, simulation, expert, scenario analysis, artificial intelligence methods. The advantages and disadvantages of their use are established.
macroeconomic risks, economic security, business processes, forecasting, risk management
Copyright (c) 2026 Тимур Євгенович Іщейкін, Ростислав Юрійович Кривчун, Ксенія Сергіївна Петренко (Автор) https://creativecommons.org/licenses/by/4.0
STRATEGIC ASSESSMENT OF GENDER EQUALITY ACHIEVEMENT IN UKRAINIAN HEIs: DEVELOPMENT TRAJECTORIES AND SUSTAINABILITY
The study evaluates the sustainability and development trajectories of gender equality achievement in Ukrainian higher education institutions based on THE Impact Rankings SDG 5 results for 2019–2025. The research is grounded on structural, level, and dynamic analysis of Ukrainian universities participating in the ranking. To ensure data comparability, rating intervals were converted to numerical values using their midpoint. A panel sample of 13 universities with at least four years of participation was formed. The study identifies progressive, stable, regressive, and turbulent trajectories of gender equality achievement. To assess sustainability, the coefficient of variation was used, and a positioning matrix was developed based on the average SDG 5 score and the median coefficient of variation. The findings reveal significant differences in universities’ ability to achieve and maintain gender equality outcomes over time. Four groups of institutions were identified: leaders, unstable leaders, stable outsiders, and turbulent universities. The proposed approach expands the analytical capacity to assess SDG 5 achievement and supports evidence-based strategic management of gender equality in higher education.
Copyright (c) 2026 Наталія Степанівна Вавдіюк, Ігор Володимирович Констанкевич, Домініка Романівна Різник (Автор) https://creativecommons.org/licenses/by/4.0
ALGORITHM FOR STRATEGIC DEVELOPMENT OF TRADE ENTERPRISES IN THE CONDITIONS OF DIGITIZATION OF ECOSYSTEMS: READINESS DIAGNOSTICS AND TREND ANALYSIS
The article considers the development and implementation of an algorithm for the strategic development of trade enterprises in the context of ecosystem digitalization. The relevance of the study is due to the rapid transformation of the trade sector under the influence of digital technologies, which requires new approaches to planning and managing the development of enterprises. The main goal of the work is to create a comprehensive algorithm that includes diagnostics of digital readiness of enterprises, analysis of modern trends in the development of digital ecosystems and the formation of recommendations for the strategic development of trade companies. The work proposes a methodological toolkit for assessing the level of digital transformation, based on quantitative and qualitative indicators, and also analyzes key trends in digitalization in the trade sector based on modern scientific and practical sources. In today’s digital transformation of the economy, retail enterprises are faced with the need to quickly adapt to new market realities that are being formed under the influence of the development of digital technologies and integration into complex digital ecosystems. The transformation of business models, changes in consumer behavior patterns, as well as the emergence of new digital channels of communication and distribution create both new opportunities and threats for retail enterprises. The lack of a systematic and consistent approach to strategic development in these conditions significantly increases the risks of losing competitiveness, management efficiency and business sustainability. The proposed algorithm allows enterprises to adapt to changes in the external environment, increase competitiveness and efficiency in the digital economy. The results of the study have theoretical and practical significance, contribute to the development of scientific approaches in the field of digital transformation and create a basis for further research in the field of strategic management of trade enterprises.
strategic development, trading enterprises, digitalization, ecosystem, readiness diagnostics, trend analysis, digital transformation
Copyright (c) 2026 Олександр Вікторович Курбатов (Автор) https://creativecommons.org/licenses/by/4.0
ANALYSIS OF POLISH INNOVATION POLICY EVOLUTION AFTER JOINING THE EUROPEAN UNION
The article examines the evolution of Poland’s innovation policy following its accession to the European Union in 2004. The relevance of the study is determined by the growing importance of innovation policy as a key factor in strengthening national competitiveness and ensuring sustainable economic development. Poland’s experience is particularly valuable for Ukraine in the context of European integration and the modernization of its national innovation system. The purpose of the study is to analyze the main stages in the evolution of Poland’s innovation policy after EU accession and to identify the institutional and financial mechanisms that ensured its effectiveness. The research is based on the analysis of scientific publications, strategic documents, legislative acts, and statistical indicators. Four stages of Poland’s innovation policy are identified: institutional formation (2004-2006), development of innovation infrastructure (2007-2013), transition to the Smart Specialisation model (2014-2020), and digital and green transformation (2021-2027). The proposed periodization is based on changes in EU financial programming periods, institutional reforms, legislative development, and strategic priorities. The study shows that the implementation of innovation policy was accompanied by increased R&D expenditure, greater business participation in innovation financing, effective use of EU financial instruments, and improved positions in international innovation rankings. The study concludes that the effectiveness of Poland’s innovation policy has been ensured through the combination of institutional reforms, long-term public support, and cooperation between government, research institutions, and business. Poland’s experience may serve as a useful reference for improving Ukraine’s innovation policy in the process of European integration.
innovation policy, Poland, European Union, stages of EU integration, financing, investment funds
Copyright (c) 2026 Сергій Григорович Бублик, Катерина Юріївна Соколова (Автор) https://creativecommons.org/licenses/by/4.0
ANTI-CORRUPTION AUDIT AS A KEY IMPERATIVE FOR ENSURING THE OPERATIONAL EFFECTIVENESS OF CRITICAL INFRASTRUCTURE ENTERPRISES UNDER MARTIAL LAW AND POST-WAR RECONSTRUCTION IN UKRAINE
This article substantiates the role of anti-corruption audit as a strategic management tool aimed at enhancing the efficiency, resilience and institutional reliability of critical infrastructure enterprises operating under martial law and during Ukraine’s post-war reconstruction. The large-scale inflow of state and international funds for reconstruction, simplified procurement procedures and crisis management practices significantly increase corruption vulnerabilities. Such threats affect not only financial results but also national security, social stability and the trust of international partners is undermined. The study employs a systematic and risk-oriented methodological approach that integrates compliance analysis, internal control assessment, expert modelling and indicative evaluation methods. A structural model of anti-corruption audit is proposed, covering the identification of high-risk processes, diagnosis of the internal control system, analysis of potential conflicts of interest, assessment of procurement transparency and monitoring financial flows related to reconstruction. An integrated Anti-Corruption Resilience Index for enterprises is proposed. It is demonstrated that anti-corruption audit performs preventive, control and reputational functions. Its institutionalisation within the corporate governance system of critical infrastructure enterprises is a key prerequisite for the effective management of reconstruction resources and the strengthening of economic security. Practical recommendations have been formulated for enterprises in the energy, transport, water supply and defence-industrial sectors.
anti-corruption audit, anti-corruption, critical infrastructure, martial law, post-war reconstruction, economic security, corporate governance, compliance
Copyright (c) 2026 Каріна Олександрівна Назарова, Яна Ляховка (Автор) https://creativecommons.org/licenses/by/4.0
INTEGRATION OF NEUROMARKETING AND DATA-DRIVEN APPROACH IN THE MANAGEMENT OF MARKETING CAMPAIGNS IN SOCIAL NETWORKS
The rapid development of digital communications and the intensifying competition in the social media market necessitate the continuous improvement of marketing management. Traditional analytical methods based solely on quantitative indicators do not allow for a full understanding of the deep-seated motives behind consumer choice. While the Data-Driven approach enables the processing of behavioural data and neuromarketing provides access to the study of emotional responses, these two approaches continue to develop in parallel without proper integration. The absence of established models for combining neurophysiological data with marketing metrics creates a gap between the potential of modern technologies and the actual practice of managerial decision-making. The aim of the article is to develop the theoretical and methodological foundations and practical recommendations for the integration of neuromarketing and the Data-Driven approach in the management of marketing campaigns in social networks in order to enhance their effectiveness and the accuracy of consumer behaviour forecasting. To achieve this aim, theoretical approaches were generalised, neuromarketing tools were systematised, a conceptual integration model was developed, a methodological approach to performance evaluation was proposed, and practical recommendations were formulated. The study was based on data from 12 advertising campaigns conducted for four enterprises during the first half of 2025. The total sample size comprised 48,600 unique users of Facebook and Instagram. The research employed theoretical methods (analysis, synthesis, systematisation), empirical methods (eyetracking, facial coding, behavioural data analysis), and mathematical and statistical methods (correlation analysis, regression modelling, Student’s t-test). The comparative analysis demonstrated the advantages of the integrated approach: CTR increased by 34.2%, conversion rate by 27.6%, and ROI by 41.3% (p < 0.01). Neuromarketing screening revealed a significant gap between declared preferences and actual responses: a creative asset rated 4.7 out of 5 exhibited low emotional valence (0.23), whereas an asset rated 3.2 out of 5 demonstrated high emotional valence (0.78). The integrated forecasting model reduces the prediction error for virality by 49.6% and for conversion by 47.4%. A differentiated impact of stimuli across age groups was identified: for the 18–29 age group, dynamic creatives with gamification elements proved most effective (engagement index 0.82); for the 30–45 group, status-related stimuli (0.76); and for the 45+ group, structured content with moderate colour schemes (0.71). The implementation of neuromarketing screening reduces Customer Acquisition Cost (CAC) by 23.7%, while budget redistribution based on integrated forecasting lowers CPC by 16.2% and CPM by 12.8%. The net economic effect per medium-scale campaign (budget: UAH 500,000) amounts to UAH 150,000. Future research envisages the implementation of artificial intelligence for the automated processing of neurodata, the expansion of the instrumental toolkit (EEG, galvanic skin response), the adaptation of the proposed model for e-commerce applications, and the investigation of ethical aspects. The developed models can serve as a foundation for software solutions aimed at automating marketing campaign management.
marketing, social networks, neuromarketing, forecasting, Data-Driven Marketing
Copyright (c) 2026 Олена Юріївна Красовська, Олександр Олегович Петровський, Антон Олександрович Безлепкін (Автор) https://creativecommons.org/licenses/by/4.0
THE IMPACT OF DIGITAL TRANSFORMATION OF BUSINESS PROCESSES ON THE DEFINITION OF THE ECONOMY AND INCREASING THE COMPETITIVENESS OF ENTERPRISES
The article examines the impact of the digital transformation of business processes on the de-shadowing of the economy and the enhancement of enterprise competitiveness in the context of European integration processes. Scientific approaches to interpreting the essence of the concept of a “business process” are generalized, and the main approaches to its definition are systematized. The authors propose their own interpretation of a business process as a structured set of interconnected actions and operations aimed at transforming resources into results that create value for consumers while ensuring transparency, controllability, and management efficiency through the use of digital technologies. An authorial classification of enterprise business processes is substantiated, including value-creation processes, operational support processes, digital transformation processes, transparency and de-shadowing processes, as well as cybersecurity and data protection processes. A conceptual framework illustrating the impact of digital transformation of business processes on the de-shadowing of the economy and the enhancement of enterprise competitiveness has been developed. The framework reflects the interrelationship between business process automation, digital document management, the use of data analytics and artificial intelligence, increased transparency of economic activities, and the formation of competitive advantages. The study analyzes statistical indicators of the development of the digital environment in Ukraine, including the level of enterprise access to the Internet, the use of e-commerce, cloud technologies, ERP and CRM systems, big data analytics, and artificial intelligence technologies. It has been established that the digitalization of business processes contributes to the automation of business operations, increased transparency of financial flows, strengthened control over economic activities, and reduced opportunities for shadow transactions. It is proven that the implementation of modern digital technologies promotes the de-shadowing of economic relations, increases labor productivity, optimizes costs, improves the efficiency of managerial decision-making, and strengthens the competitive position of enterprises. The practical value of the research lies in the possibility of applying the proposed approaches in the development of enterprise digital transformation programs and in the formulation of state policies aimed at digitalization and the de-shadowing of the economy.
digital transformation, digitalization, artificial intelligence, business processes, management, shadow economy reduction, enterprise competitiveness, sustainable development
Copyright (c) 2026 Тетяна Миколаївна Власюк, Ілля Гуринчук (Автор) https://creativecommons.org/licenses/by/4.0
SUSTAINABLE MARKETING OF UKRAINIAN AGRI-LOGISTICS UNDER ESG TRANSFORMATION OF EXPORTS
The article addresses the emerging system of sustainable marketing of logistics services in the agro-industrial complex (AIC) of Ukraine, considered in the context of the deep transformation of the European regulatory environment. The Corporate Sustainability Reporting Directive (CSRD), the European Sustainability Reporting Standards (ESRS), the Carbon Border Adjustment Mechanism (CBAM) and the European Green Deal collectively reshape the value proposition of Ukrainian agri-exporters by linking market access in the European Union to verifiable environmental, social and governance (ESG) performance throughout the supply chain. The purpose of the article is to provide a conceptual substantiation of a model of sustainable marketing of export-oriented agri-logistics that integrates ecological verifiability, social responsibility, and transparent corporate governance with the pragmatic constraints of a crisis-driven economy. The methodological framework combines systemic, comparative, and content analysis with an institutional perspective on the secondary pressure exerted on Ukrainian exporters by European buyers, financial institutions, and regulators. Empirically, the study refers to the transformation of Ukrainian agricultural export corridors after the full-scale Russian invasion of 2022, including the EU Solidarity Lanes, the Danube route and the renewed Ukrainian Black Sea corridor, and to the institutionalisation of ESG reporting at leading Ukrainian agro-industrial companies. The article identifies the structural ESG-related differentiators in Ukrainian agrilogistics marketing, discusses the risk of greenwashing as a barrier to authentic sustainable communication, and formulates a four-component verification framework (measure, reduce, offset, communicate). Practical recommendations for Ukrainian logistics operators of agricultural products are proposed, including the integration of GRI-aligned sustainability disclosure into marketing assets, embedding verified ESG indicators into service-level agreements, and the development of authentic sustainability brand positioning.
sustainable marketing, agri-logistics, exports, ESG reporting, green logistics, CSRD, greenwashing
Copyright (c) 2026 Ігор Іванович Шкорина, Олександр Віталійович Ружинскас (Автор) https://creativecommons.org/licenses/by/4.0
STRATEGIC MANAGEMENT OF POST-WAR TOURISM INFRASTRUCTURE RECOVERY BASED ON SUSTAINABLE DEVELOPMENT AND SLOW TOURISM
The article examines post-war recovery of tourism infrastructure as a managed process of sustainable territorial development rather than only as the rebuilding of damaged facilities. The relevance of the study for Ukraine is determined by the uneven return of tourism activity, which will depend on safety, infrastructure readiness, institutional capacity, environmental vulnerability and the attitude of local communities. The article argues that a simple return to pre-war tourism growth models may create additional risks for destinations that have not yet restored their social, ecological and managerial stability. Slow tourism is considered as a strategic approach that supports gradual reopening, longer stays, local consumption, careful interpretation of places and a more balanced relationship between visitors and residents. The proposed management logic connects post-war recovery, a policy matrix and a system of indicators. The policy matrix includes access regulation, advance booking, local tourism fees, seasonality management, local slow routes, community participation and monitoring. The practical value of the study lies in offering a framework that can be adapted by local authorities, destination management organizations and territorial communities while preparing post-war tourism recovery strategies.
strategic management, post-war recovery, tourism infrastructure, sustainable development, slow tourism, policy matrix, resilience
Copyright (c) 2026 Лариса Володимирівна Оболенцева (Автор) https://creativecommons.org/licenses/by/4.0
INTEGRATED MANAGEMENT FRAMEWORK FOR CIRCULAR BIOECONOMY IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
The article substantiates an integrated management framework for circular bioeconomy development in the context of sustainable development. The study is based on the understanding of the circular bioeconomy as a multidimensional system that combines economic, environmental, technological, and social components and requires coordinated management at different governance levels. The purpose of the research is to develop a methodological architecture for stimulating circular bioeconomy development through the integration of institutional, financial, economic, and market instruments. The proposed framework combines international, national, regional, sectoral, and behavioral levels of management and includes the stages of engagement, support, stimulation, scaling, and monitoring. Particular attention is paid to the role of stimulation as a strategic bridge between political priorities and the practical implementation of bioeconomy initiatives. The study identifies key instruments for sustainable bioeconomic growth, including certification systems, green bonds, environmental taxation, circular investment funds, green public procurement, logistics hubs, reverse logistics mechanisms, and digital tools for environmental awareness. The findings indicate that the coordinated application of management instruments creates conditions for reducing technological and investment barriers, strengthening intersectoral cooperation, and promoting responsible consumption models. The proposed framework may contribute to the formation of an integrated system of sustainable management aimed at accelerating the transition to a circular bioeconomy in Ukraine.
Copyright (c) 2026 Марина Іванівна Яремова, Олена Сергіївна Кільніцька, Лариса Миколаївна Левківська (Автор) https://creativecommons.org/licenses/by/4.0
FEATURES OF THE DOMESTIC INVESTMENT ENVIRONMENT
The article examines the features of Ukraine’s contemporary investment environment under martial law and the transformational processes associated with post-war economic recovery and European integration. The essence of the investment environment is defined as a set of economic, institutional, regulatory, financial, and socio-political factors that determine the conditions for investment activities and the level of a country’s investment attractiveness. The key characteristics of the domestic investment environment are identified, including elevated security risks, regional asymmetry of investment activity, institutional transformation, limited access to financial resources, and the increasing role of international financial support. A comparative analysis of the parameters of Ukraine’s investment environment before and after the onset of the full-scale invasion by the russian federation was conducted. The study found that military actions have significantly altered the regional structure of investment flows, sectoral priorities, and mechanisms of state support for investors. The dynamics of foreign direct investment were examined, revealing the unstable nature of investment recovery amid persistently high levels of risk. Increased investor interest was identified in sectors related to food security, energy, logistics, the defense industry, and agricultural processing. The study substantiates that enhancing Ukraine’s investment attractiveness requires the implementation of a comprehensive state policy aimed at ensuring macroeconomic stability, improving the institutional environment, developing mechanisms for war-risk insurance, protecting investors’ rights, and strengthening international investment cooperation. It is established that Ukraine’s current investment environment is undergoing a transformation process, combining significant risks with new opportunities emerging from reconstruction efforts, digitalization, and European integration.
Copyright (c) 2026 Олександр Васильович Левченко (Автор) https://creativecommons.org/licenses/by/4.0
INNOVATIVE APPROACHES TO CREATING A PERSONNEL MANAGEMENT SYSTEM IN DOMESTIC ENTERPRISES: CRITICAL ASSESSMENT AND SYNERGETICS OF PROSPECTS
The article considers modern innovative approaches to creating personnel management systems at domestic enterprises. The author conducts a critical analysis of existing methods and technologies used in the field of human resources management, taking into account the peculiarities of the Ukrainian business environment and economic and social context. Particular attention is paid to the implementation of digital tools, such as automated HR analytics systems, distance learning platforms, as well as adaptive management methods that contribute to increasing staff motivation, efficiency and loyalty. The research analyzes the role of synergistic approaches that allow integrating diverse management practices into a single system, ensuring balanced development of the enterprise and optimization of human resources. Promising directions for the development of personnel management systems using innovative technologies and methods based on the principles of flexibility, integration and sustainable development are determined. The results of the research can be used by enterprise managers, HR specialists, scientists and practitioners to increase the competitiveness of domestic organizations through improving human resources management. In today’s dynamic economic development and technological transformations, the issue of effective personnel management at domestic enterprises is becoming particularly relevant. Growing competition in the market, the challenges of globalization and the accelerated digitalization of business processes require a rethinking of existing approaches to the formation of human resource management systems. Traditional management models based on hierarchical structures and formalized procedures are increasingly proving unable to adequately respond to the needs of organizations in conditions of instability and rapid change. Special attention is required by the synergistic approach, which allows combining various innovative methods and technologies into a single integrated personnel management system, providing a multifactorial impact on the development of the organization and the effectiveness of its human resources potential. However, the theoretical understanding and empirical verification of synergistic mechanisms in the context of the domestic labor market remains an underdeveloped area of scientific research. Therefore, the need for a critical assessment of existing innovative approaches to the creation of personnel management systems, as well as the formation of a comprehensive synergistic vision of their prospects is a decisive prerequisite for the development of effective personnel management mechanisms capable of ensuring the sustainable development of domestic enterprises in modern conditions. It is the solution of this problem that constitutes the content and objectives of this study.
Copyright (c) 2026 Тетяна Юріївна Чаркіна, Віталій Віталійович Патока (Автор) https://creativecommons.org/licenses/by/4.0
SUSTAINABLE PRACTICES IN HOSPITALITY AS A TOOL FOR THE DEVELOPMENT OF ECOLOGICAL TOURISM
The article examines sustainable practices in the hospitality sector as a tool for developing eco-tourism. Key aspects of environmental standards in the hotel business are identified. An analysis of the geographical distribution of certified hotels in Ukraine and their affiliation with international hotel chains is conducted, which made it possible to assess the level of implementation of sustainable development practices in the domestic hotel sector. It is determined that environmental certification is gaining popularity both among international operators and among Ukrainian hotels. The highest level of implementation of environmental standards is observed in regions focused on nature-recreational tourism, which confirms the important role of sustainable practices in the development of eco-tourism and increasing the competitiveness of accommodation establishments. The Ukrainian environmental labeling system “Green Crane” is considered, which is used to designate products and services that meet environmental requirements and have a reduced negative impact on the environment. In the field of hotel services, “Green Crane” can be used as a voluntary environmental benchmark for accommodation establishments that implement environmental practices. A comparison of the Green Crane eco-labeling system and the international Green Key certification was made. In international practice, environmental standards are an integral part of the business strategy of hotels and often determine their market position. They are based on clear regulatory requirements, regular audits and international certification. In Ukraine, environmental initiatives are mostly voluntary and implemented by individual enterprises. The organization of the activities of eco-hotels, which are a promising model for the development of the hospitality sector and one of the effective tools for supporting eco-tourism, is determined. The main purpose of its operation is to ensure a comfortable stay for guests with minimal impact on the environment. The hotel’s environmental performance indicators are proposed.
Copyright (c) 2026 Тетяна Володимирівна Марусей (Автор) https://creativecommons.org/licenses/by/4.0
DATA BALANCING IN NEURAL NETWORK-BASED FINANCIAL FRAUD DETECTION SYSTEMS
This paper investigates the critical problem of detecting fraudulent banking transactions under severe class imbalance conditions, which is a common challenge in modern financial data science. In real-world datasets, the number of legitimate transactions significantly outnumbers fraudulent ones, severely hindering the training process and predictive accuracy of machine learning algorithms. To address this issue, this study evaluates and compares four distinct training sample balancing strategies: the baseline approach (no balancing), class weighting, the Synthetic Minority Over-sampling Technique (SMOTE), and random under-sampling. The classification task is performed using an artificial neural network configured as a Multilayer Perceptron (MLP). Due to the extreme disproportion of classes, traditional evaluation metrics such as standard accuracy fail to provide an objective assessment of model performance. To overcome this limitation, the authors propose a novel metric — Weighted Detection Efficiency (WDE). This metric normalizes the overall quality of the model by incorporating the class imbalance coefficient, thereby enabling a statistically mathematically justified and correct comparison between different balancing techniques. Experimental results demonstrated that while the baseline model without any balancing achieved the highest nominal WDE value due to its high precision on the majority class, it suffered from a critically low recall rate, failing to detect the majority of actual fraud cases. On the other hand, resampling techniques provided a more robust representation of the minority class. The synthesis of the experimental data indicates that the SMOTE method delivers the optimal balance between precision and recall, significantly improving the model’s ability to identify fraudulent activities without generating an unacceptable volume of false positives. The findings of this research can be practically applied to enhance the reliability of automated anti-fraud monitoring systems in banking and financial institutions.
Copyright (c) 2026 Гліб Валерійович Пекуровський, Єгор Валерійович Пекуровський (Автор) https://creativecommons.org/licenses/by/4.0
REMOTE SENSING AND LAND MONITORING AS A TOOL FOR ECONOMIC PLANNING, DIGITAL TRANSFORMATION AND SUSTAINABLE DEVELOPMENT OF TERRITORIAL COMMUNITIES
The article examines the theoretical, methodological, and applied aspects of using remote sensing (RS) and geospatial monitoring systems in the context of digital transformation and sustainable development of territorial communities. The role of geoinformation approaches in creating an integrated information and analytical environment for supporting management decisions at local and regional levels is substantiated. The study analyzes satellite observation technologies, geographic information systems (GIS), digital geoplatforms, unmanned aerial vehicles, and spatial data analysis methods. It is shown that remote sensing provides timely, objective, and spatially referenced information on natural resources, land use, infrastructure, ecosystems, and economic activity, improving the monitoring of territorial processes. Particular attention is paid to integrating geospatial data into economic planning, land management, urban development, environmental monitoring, and assessment of territorial potential. GIS technologies are identified as effective tools for modeling development scenarios, assessing risks, detecting territorial disparities, and optimizing infrastructure management. The research proves that combining remote sensing with digital data platforms supports the implementation of «data-driven governance», where decisions rely on analytical data, spatial modeling, and forecasting. Integration of remote monitoring into local government activities enhances transparency, resource efficiency, investment attractiveness, and sustainable development management. The prospects for developing digital communities, geoanalytical centers, and unified spatial information environments integrated with e-governance systems are highlighted. The findings confirm that geospatial technologies are becoming a key component of the digital economy and an important tool for strengthening the resilience of territorial communities to environmental, economic, and social challenges.
Copyright (c) 2026 Дмитро Сергійович Сопов, Надія Валеріївна Сопова, Дмитро Дмитрович Хайнус (Автор) https://creativecommons.org/licenses/by/4.0
TRANSFORMATIONAL CHANGES IN THE LOGISTICAL SUPPORT OF HEALTH CARE FACILITIES IN UKRAINE UNDER MARTIAL LAW
The article examines the complex transformational processes in the system of material and technical support (MTS) of healthcare facilities in Ukraine under the challenges of full-scale martial law. 1 The relevance of the study is driven by unprecedented infrastructural losses and the necessity of forming a new model of healthcare resilience. 1 The author analyzes the transition from a strategy of planned resource renewal to the implementation of autonomous life-support systems based on the decentralization of energy supply and satellite communication technologies. 1 Drawing on methodological approaches, the role of adaptive management and digital logistics in minimizing the risks of critical resource shortages is substantiated. 1 Structural changes in the nomenclature of medical equipment are identified, with an emphasis on tactical medicine and high-tech rehabilitation. 1 Proposals for the modernization of MTS based on the “Build Back Better” concept are formulated, involving the creation of an energy-efficient and mobile network of medical institutions. 2 Furthermore, the study introduces an integrated model of adaptive resilience evaluated through an original mathematical index of infrastructure adaptability, which links technological innovation, energy decentralization, and logistical flexibility. Statistical analysis based on Rapid Damage and Needs Assessment (RDNA) reports demonstrates a massive gap between direct physical damage and indirect economic losses, highlighting the high efficiency of autonomous resources. Practical case studies, including the green restoration of Horenka clinic with a heat pump and a hybrid solar power station, as well as solar integration in Zviahel Hospital, confirm the economic feasibility of decentralized solutions.
Copyright (c) 2026 Вікторія Валентинівна Хмурова (Автор) https://creativecommons.org/licenses/by/4.0
ASSESSMENT OF THE EFFECTIVENESS OF AI METHODS IMPLEMENTATION IN THE MANAGEMENT ACCOUNTING SYSTEM
The article proposes methodological approaches to assessing the effectiveness of implementing artificial intelligence models in the management accounting system of retail enterprises. The study focuses on the cost component of AI implementation and its accounting support, since the introduction of analytical technologies requires not only technical integration but also a clear mechanism for identifying, grouping and monitoring related costs. It is substantiated that the use of AI models for sales forecasting contributes to improving the quality of managerial decisions, optimizing inventories, reducing losses, preventing stockouts and shifting from reactive to proactive management of business processes. The main groups of costs associated with the implementation of AI models are identified, including costs of analytical personnel, cloud infrastructure, data processing and storage, model development, integration with ERP and BI systems, technical support and model maintenance. A methodological approach to grouping these costs into current and investment components is proposed, with their subsequent reflection in the system of analytical accounts of management accounting. This approach makes it possible to distinguish the costs of AI implementation from general IT and administrative costs and to create an information basis for further evaluation of economic effects. The article also considers the specific features of assessing the economic effect of AI models, which is often indirect and becomes visible through improved forecasting accuracy, reduced write-offs, lower product shortages, better inventory turnover and faster preparation of management reports. Particular attention is paid to the scaling effect, which arises when AI models are expanded to other product categories, stores or management processes. It is emphasized that the economic benefits of AI implementation may not appear immediately, since they depend on data quality, model adaptation, user involvement and integration of forecasting results into regular management procedures. The practical value of the study lies in developing an approach to more transparent management of costs related to analytical technologies and in supporting managerial decisions on further implementation and scaling of artificial intelligence in the management accounting system of retail enterprises. The proposed approach can be used as a basis for improving internal accounting policies, management reporting and evaluation of the effectiveness of AI-based analytical solutions.
Copyright (c) 2026 Марія Михайлівна Шигун, Віктор Олександрович Фурда (Автор) https://creativecommons.org/licenses/by/4.0
INFRASTRUCTURE DIPLOMACY AS A TOOL OF SUSTAINABLE DEVELOPMENT: A GEOPOLITICAL DIMENSION
The article examines the phenomenon of infrastructure diplomacy and its instrumental significance as a means of sustainable development in the context of geopolitical influence and strategic competition between leading global actors. The evolution of geopolitical thought from the classical territorial concepts of Mackinder, Mahan, and Spykman to the modern infrastructure turn, in which control over infrastructure becomes a defining dimension of international influence, is analyzed. The analysis considers four key global strategies: the Chinese Belt and Road Initiative (BRI), the EU Global Gateway Initiative, and the Blue Dot Network (BDN), Partnership for Global Infrastructure and Investment (PGII) pursued by the US and its allies. A comparative analysis of these initiatives is carried out according to the criteria of financial volume, type of financing, regulatory conditions, speed of implementation, and geopolitical goals. It is substantiated that modern infrastructure functions as a mechanism for the formation of long-term dependencies, standardization, and projection of soft power. The significance of the Global Gateway initiative for Ukraine in the context of reconstruction and the European integration course is separately considered.
Copyright (c) 2026 Микита Андрійович Сімонов (Автор) https://creativecommons.org/licenses/by/4.0
FACTORS SHAPING THE REINTEGRATION MODEL OF THE TEMPORARILY OCCUPIED TERRITORY OF CRIMEA
This article offers a comprehensive analysis of the factors shaping the model of reintegration of the temporarily occupied territory of the Autonomous Republic of Crimea. Reintegration is understood as a complex and multidimensional process that goes beyond the restoration of territorial control and includes the re-establishment of legal, political, socio-economic, and humanitarian frameworks within the state. The study shows that this process is driven by a system of interrelated factors, including security, political and institutional, socio-demographic, economic, informational, and international dimensions. These factors do not operate in isolation; rather, they interact and reinforce one another, shaping the overall effectiveness of state policy. The study also substantiates the hierarchy of these factors, reflecting their relative significance and sequence in the implementation of reintegration policy. Particular attention is paid to the specific features of Crimea, such as its strategic geopolitical position, extensive militarization, demographic shifts, and prolonged information isolation. The security dimension is identified as a key precondition for reintegration, as ensuring physical safety, demilitarization, stabilization, and border control creates the basis for restoring governance, economic activity, and population return. At the same time, political and legal factors play a central role in rebuilding institutions and ensuring the rule of law, especially in the context of transitional justice. Socio-demographic processes, including migration and social differentiation, affect long-term stability and require policies aimed at restoring trust and strengthening social cohesion. Economic recovery, infrastructure rebuilding, and the regulation of property rights form the material foundation for sustainable reintegration, while attracting investment remains a significant challenge. The informational dimension is also crucial, given the impact of propaganda and identity transformation, which calls for the restoration of the media space and educational environment. In addition, international support and sanctions are highlighted as important external factors influencing reintegration outcomes. The article concludes that effective reintegration requires a comprehensive and balanced approach that takes into account the interdependence of all these factors, which is further supported by the analysis of international reintegration cases.
Copyright (c) 2026 Олексій Ігорович Янін (Автор) https://creativecommons.org/licenses/by/4.0
THEORETICAL APPROACHES TO DEFINING THE CONCEPT OF "EXPORT-ORIENTED DEVELOPMENT"
The article examines theoretical approaches to defining the essence of the category “export-oriented enterprise development” under conditions of globalization, increasing international competition, and structural transformations of the national economy. The relevance of forming an export-oriented development model to ensure enterprise competitiveness and Ukraine’s economic resilience during martial law and post-war recovery is substantiated. The main scientific approaches to interpreting the concept of “development” are generalized, including systemic, structural, resource-based, process, and evolutionary approaches. The relationship between the categories “enterprise development”, “export-oriented enterprise”, “export-oriented entrepreneurship”, and “export-oriented development” is investigated. The research methodology is based on the application of system analysis, logical generalization, comparative analysis, and the structuring of scientific approaches. It has been determined that most existing interpretations of an export-oriented enterprise mainly characterize the result of foreign economic activity, while the process of forming export capacity remains insufficiently studied. The paper proposes the author’s interpretation of “export-oriented entrepreneurship” as a purposeful entrepreneurial activity based on strategic orientation toward foreign markets and systematic formation of competitive advantages. The author’s approach to defining “export-oriented enterprise development” is substantiated as a continuous process of qualitative and quantitative changes aimed at developing export potential, adapting to the international environment, and ensuring long-term international competitiveness. The practical significance of the obtained results lies in the possibility of applying the proposed approaches in the formation of management mechanisms for export-oriented enterprise development and in designing strategies for entering foreign markets.
Copyright (c) 2026 Валерія Юріївна Бондар (Автор) https://creativecommons.org/licenses/by/4.0
BUSINESS REPUTATIONAL RESILIENCE UNDER WARTIME CHALLENGES: THE ESG APPROACH AND UKRAINIAN EXPERIENCE
The article examines the role of business reputational resilience under wartime challenges and substantiates the significance of ESG approaches as a strategic tool for its formation. It is established that under current conditions, corporate reputation transforms into a vital factor of economic security, corporate resilience, and long-term competitiveness. Special attention is paid to the impact of environmental, social, and governance (ESG) practices on building trust among key stakeholders and ensuring the adaptive capacity of enterprises in conditions of high uncertainty. The article generalizes the Ukrainian experience of business operations during the full-scale war and identifies the key practices for ensuring reputational resilience, including employee support, participation in humanitarian and social initiatives, the development of community partnerships, transparent crisis communications, and the implementation of ESG-oriented projects. It is demonstrated that these practices contribute to the accumulation of reputational capital and enhance the economic resilience of enterprises. In addition, the authors propose the Business Reputation Resilience Model (BRRM), which shows the relationship between ESG practices, reputational capital, reputation resilience, and company performance. The study confirms the usefulness of this approach for developing sustainable corporate strategies, enhancing economic security, and adapting business operations to post-war recovery conditions and European integration.
Copyright (c) 2026 Алла Григорівна Зінченко, Костянтин Вікторович Лагунов, Максим Володимирович Олійник (Автор) https://creativecommons.org/licenses/by/4.0
MANAGEMENT OF PRODUCTION PROCESSES OF AN AGRICULTURAL ENTERPRISE IN THE CONDITIONS OF RENEWABLE ENERGY DEVELOPMENT
Agriculture is a sector of the economy that consumes a large number of various resources. Energy resources play a significant role in this. In addition, the sustainable development and functioning of agricultural enterprises require a continuous energy supply. Agricultural buildings, greenhouses, feed storage facilities and many other facilities consume a huge amount of energy. Lighting, heating and various technological processes at different stages of production require a constant energy supply. Although agro-industrial enterprises are not considered to have a continuous production cycle that requires a continuous energy supply, the lack of such a supply negatively affects their efficiency. In recent decades, many farms have tried to replace traditional energy sources with alternative energy sources at certain stages of production. This is due to both the desire for energy independence and the profitable use of available resources. The economic feasibility of using alternative energy sources depends on avoiding fuel delivery costs and independence from centralized energy networks. In this context, renewable energy is of particular importance. In Ukraine, the renewable energy market is underdeveloped due to the traditional dependence on fossil fuels and nuclear power. However, renewable energy can be particularly useful in remote regions of the country, as it simplifies logistics and contributes to economic development. The scale of losses in agriculture depends significantly on the type and size of the enterprise. Large livestock and poultry farms can be compared to industrial companies in terms of the level of electricity consumption and the complexity of their electrical systems. In addition, the deterioration of the quality of electricity leads to interruptions in the supply of agricultural consumers. Modern environmental conditions and global processes are increasingly stimulating the transition to renewable energy sources to reduce environmental impact and promote sustainable economic development of both individual countries and the global community. In this context, renewable energy is gaining particular importance. In Ukraine, the renewable energy market is underdeveloped due to the traditional focus on fossil and nuclear fuels. At the same time, renewable energy can be especially relevant in remote regions of the country, as it simplifies logistics and promotes economic development. Given the technical complexity and the need for significant initial investments, successful management of a startup in the field of renewable energy requires a comprehensive understanding of both the specifics of the industry and innovative business planning and strategic management strategies. The application of best management practices and the willingness to adapt to market changes are crucial for success in this rapidly developing sector.
Copyright (c) 2026 Денис Сергійович Сметан (Автор) https://creativecommons.org/licenses/by/4.0
THE CONTEMPORARY INTERNATIONAL ORDER: ESSENCE, CRISIS, AND ALTERNATIVES
The profound transformations of world politics in the early twenty-first century, associated with the global financial crisis, the COVID-19 pandemic, intensifying great-power competition, the rise of China, Russia’s aggression against Ukraine, the spread of nationalism and populism, and the erosion of American hegemony, indicate the crisis of the contemporary international order and bring to the forefront the question of its future and possible alternatives. The article examines the principal theoretical approaches to understanding international order developed within Liberal Institutionalism, Realism, and the English School of International Relations. It argues that international order can be understood as a system of norms, institutions, rules, and mechanisms of interstate interaction that ensures a relative degree of stability and predictability in international relations. Particular attention is devoted to the concept of the Liberal International Order and its evolution from the post-war order led by the United States to the globalized order of the unipolar era. The study demonstrates that the crisis of the Liberal International Order is complex in nature and stems from both its internal contradictions and structural changes in the international system. Among the key factors contributing to its decline are the redistribution of global power, the rise of new centres of influence, the consequences of hyperglobalization, the growth of nationalism, and the limited capacity of international institutions to adapt to emerging challenges. The article also reviews the views of leading scholars regarding the prospects for preserving, reforming, or dismantling the Liberal International Order. Based on an analysis of contemporary trends, the study identifies the main alternatives to the future international order, including unipolar, bipolar, multipolar, and nonpolar models. Special attention is paid to the concept of a multiplex order as a possible form of post-Western organization of international relations.
Copyright (c) 2026 Сергій Вікторович Шуляк, Олег Вікторович Морозов (Автор) https://creativecommons.org/licenses/by/4.0
ANALYTICAL SUPPORT OF AUDIT AS A TOOL FOR MANAGING CROP PRODUCTION AND EXPORT
The article examines the theoretical and practical aspects of analytical support of audit in the field of crop production and export in the conditions of the current geopolitical situation. The key analytical procedures advisable for application in the audit process within this sector are analyzed, and a systematic approach to the formation of analytical support of audit as a management tool is proposed. The impact of martial law in Ukraine on the functioning of the agricultural sector is considered. The consequences of the impact of the military conflict in the Middle East region on the import of pesticides and chemicals, as well as on the global cost and quality of crop products, are investigated. The key indicators for auditing expenditures on crop protection products have been determined. An important aspect of the article is the study of audit risks related to export operations by analyzing grain exports from Ukraine during 2021–2025. The impact of the transformation of logistics routes and the reduction in export volumes on risk assessment for the purposes of auditing the foreign economic activity of agricultural enterprises was studied.
Copyright (c) 2026 Каріна Олександрівна Назарова, Тетяна Юріївна Копотієнко, Віталій Іванович Лисий (Автор) https://creativecommons.org/licenses/by/4.0
INVESTMENT ACTIVITY OF BANKS IN THE UKRAINIAN STOCK MARKET UNDER MARTIAL LAW AND CONDITIONS OF FINANCIAL INSTABILITY
The article investigates the peculiarities of banks’ investment activity in the Ukrainian stock market under martial law and conditions of financial instability. The relevance of the study is determined by the transformation of the banking sector caused by large-scale military aggression, changes in macroeconomic conditions, increased financial risks, and the growing need for financing public expenditures through domestic borrowing instruments. The theoretical foundations of banks’ investment activity are examined, and the role of commercial banks as institutional investors in the capital market is substantiated. The study analyzes the dynamics of banking system assets, loan portfolios, investments in securities, and government bonds. Based on statistical data from the National Bank of Ukraine, the Ministry of Finance of Ukraine, and the National Securities and Stock Market Commission, it is established that the volume of banks’ investments in securities increased significantly during the analyzed period and became one of the key directions of asset allocation. The research proves that under martial law the investment component of banks’ active operations strengthened considerably, while investments in securities in certain years exceeded the volume of lending to customers. Special attention is paid to the participation of banks in the domestic government bond market. The findings indicate that banks have become the largest group of investors in domestic government bonds and play a crucial role in financing the state budget deficit. The study identifies the main problems affecting the development of banks’ investment activity, including excessive concentration of investments in government securities, insufficient development of the corporate segment of the stock market, crowding out of lending to the real sector of the economy, and limited participation of foreign investors. The paper substantiates prospective directions for improving the efficiency of banks’ investment activity, such as diversification of investment portfolios, development of the corporate securities market, attraction of foreign capital, enhancement of market infrastructure, and further digitalization of financial services.
Copyright (c) 2026 Ростислав Степанович Сорока (Автор) https://creativecommons.org/licenses/by/4.0
BORDER COMMUNITY CHALLENGES IN WARTIME UKRAINE: ADVANCING SOCIAL CHANGE AND SOCIAL WELFARE THROUGH SERVICE LEARNING
The article examines the key challenges facing border territorial communities of Chernihiv oblast under conditions of full-scale war. The findings of the analysis provide the empirical and conceptual foundation for the development and implementation of a Service Learning model as a tool for advancing social change and strengthening social welfare at the community level. The empirical base of the study comprises the results of focus group interviews and semi-structured in-depth interviews conducted with 120 representatives of four key stakeholder groups: local self-government bodies, the civil society sector, the private sector, and educational institutions across five communities of the region: Chernihiv, Horodnia, Nizhyn, Pryluky, and Koriukivka. The sample was formed on the basis of an intersectoral approach, ensuring representation of actors involved in the formation, implementation, and expert support of socio-economic and governance processes at the local level. The study identifies six systemic challenges that define the development trajectory of the investigated communities. First, security instability and critical infrastructure constraints (particularly acute in border communities) structurally limit investment attraction, long-term planning, and institutional functioning. Second, demographic decline and loss of human capital, manifested through youth outmigration, declining birth rates, labour emigration, and accelerating population ageing, undermine the reproductive capacity of local labour markets and educational systems. Third, structural labour shortages and transformation of local labour markets reflect a deep mismatch between the educational system and the actual demands of the local economy, compounded by mobilisation-driven workforce reduction. Fourth, economic instability and financial dependence of communities on external grants and international support significantly narrow the space for independent development strategies. Fifth, psychosocial vulnerability of the population, expressed through the accumulation of chronic emotional exhaustion, burnout among civil society activists, and growing demand for psychological support, is gradually becoming an independent factor of social fragility. Sixth, institutional fragmentation and weak intersectoral interaction remain pervasive across all studied communities, with partnership between key actors remaining largely situational rather than institutionalised. It is defined that the intensity and configuration of these challenges vary significantly depending on the territorial location and institutional capacity of each community. Border communities demonstrate the highest levels of security vulnerability and economic dependence, while larger city communities face institutional fragmentation and workforce deficits. The study suggests that a comprehensive understanding of the identified challenges provides the foundation for the purposeful application of Service Learning methodology as an educational instrument capable of strengthening intersectoral linkages, developing practical competencies among youth, engaging universities as platforms for community partnership, and fostering sustainable community recovery.
Copyright (c) 2026 Анна Вікторівна Вербицька (Автор) https://creativecommons.org/licenses/by/4.0
INTEGRATION OF THE RISK-BASED APPROACH INTO PROJECT MANAGEMENT OF INTERNATIONAL INVESTMENT PROJECTS
The relevance of the study is driven by the need to improve the efficiency of managing international investment projects amid military instability, globalisation, and digital transformation. Traditional approaches to risk management treat it as a supporting tool, which fails to address contemporary challenges. The aim of this article is to provide a theoretical substantiation and develop the conceptual foundations for integrating a risk-based approach into the management of international investment projects. Theoretical approaches to risk management are summarised, and specific risks of international investment projects (country, regulatory, currency, and sociocultural) are identified. A conceptual model for integrating the risk-based approach has been developed, covering strategic, tactical, operational, and feedback levels across all phases of the project lifecycle. The role of digital technologies (artificial intelligence, big data, cloud platforms) as an instrumental basis for implementing the approach is substantiated. Risk response mechanisms are proposed: financial hedging, political risk insurance (MIGA, ECA), contractual methods (EPC, BOT, public-private partnerships), and the creation of reserves with risk loadings. A five-level risk management maturity model for international investment projects has been developed. It has been established that integrating the risk-based approach reduces the required risk premium, increases the estimated net present value (NPV) of the project, and enhances the stability of cash flows. It is confirmed that applying strategic planning to risk management reduces the number of critical delays by 20%. Implementation barriers (cultural differences, data problems, conflicts of interest) are identified, and ways to overcome them are proposed. The limitations of the study relate to the lack of empirical verification on specific projects and the uniqueness of the Ukrainian military context. The risk-based approach should be viewed not as a supporting tool, but as a system-forming foundation for managing international investment projects. Its implementation contributes to increased investment attractiveness, stability, and adaptability of projects. Prospects for further research include empirical verification of the model, development of a methodology for assessing the return on investment (ROI) of risk management, and adaptation of the approach to different sectors of the economy.
project management, risks, project management, foreign direct investment, international projects
Copyright (c) 2026 Світлана Володимирівна Капітанець, Алла Володимирівна Кваско, Артур Петрович Зінов’єв (Автор) https://creativecommons.org/licenses/by/4.0
DIGITAL BUSINESS SYSTEMS AS STRATEGIC INFRASTRUCTURE FOR ORGANIZATIONAL SUSTAINABLE DEVELOPMENT
The integration of digital business systems into organizational strategy has become essential for achieving sustainable development. Companies face simultaneous pressures to improve operational efficiency, meet environmental, social, and governance goals, and strengthen stakeholder relationships. This paper examines how digital business systems function as strategic infrastructure enabling enterprises to operationalize sustainability practices through systematic measurement, process automation, and real-time optimization. The study synthesizes recent research on digital transformation, sustainable development, and enterprise systems, analyzing the specific contributions of modern ERP and CRM platforms to sustainability management. It proves digital transformation and sustainable development are mutually reinforcing processes creating a “twin transformation” cycle. Modern ERP systems provide four critical capabilities: integrated data architecture eliminating information silos, real-time IoT-based monitoring, automated compliance management, and predictive analytics. CRM platforms complement these by managing external stakeholder relations. A six-step roadmap for implementation is presented. Organizations that integrate digital business systems with sustainability objectives achieve measurable progress across operational efficiency, environmental performance, stakeholder engagement, and governance transparency, establishing durable competitive advantage where technology and sustainability become inseparable elements of coherent enterprise strategy.
Copyright (c) 2026 Михайло Ігорович Акулін, Андрій Валерійович Котлик, Олександр Олександрович Петренко (Автор) https://creativecommons.org/licenses/by/4.0