Kotlubai, Viacheslav, et al. “DIGITAL INNOVATIONS IN INFORMATION SYSTEMS FOR SUPPORTING STRATEGIC MANAGERIAL DECISION-MAKING AS A FACTOR IN CHANGING THE ECONOMIC EFFICIENCY OF MARKETING START-UP PROJECTS UNDER CRISIS CONDITIONS”. Current Problems of Sustainable Development, vol. 3, no. 3, Mar. 2026, pp. 161-9, https://doi.org/10.60022/3(3)-19S.