A. Okhrimenko, I. Melnyk, Sеnenko I., and T. Sydorenko, “PROACTIVE MARKETING AS A COMPONENT OF THE STRATEGY FOR INCREASING THE COMPETITIVENESS OF CORPORATE BUSINESS ENTITIES”, Актуальні проблеми сталого розвитку, vol. 3, no. 5, pp. 504–512, May 2026, doi: 10.60022/3(5)-60S.