LEMISH , Anastasiia; ARKHYPOVA , Tetiana. LOCAL CAMPAIGNS VERSUS GLOBAL TRENDS: ADAPTING MEDIA PLANNING TO THE UKRAINIAN CONTEXT. Current Problems of Sustainable Development, [S. l.], v. 2, n. 4, p. 17–22, 2025. DOI: 10.60022/2(4)-2S. Disponível em: https://journals.csr.com.ua/index.php/sustainability/article/view/110. Acesso em: 28 jul. 2026.