OKHRIMENKO, Alla; MELNYK, Iryna; Sеnenko Inna; SYDORENKO, Tetyana. PROACTIVE MARKETING AS A COMPONENT OF THE STRATEGY FOR INCREASING THE COMPETITIVENESS OF CORPORATE BUSINESS ENTITIES. Current Problems of Sustainable Development, [S. l.], v. 3, n. 5, p. 504–512, 2026. DOI: 10.60022/3(5)-60S. Disponível em: https://journals.csr.com.ua/index.php/sustainability/article/view/592. Acesso em: 26 jun. 2026.