DIACHUK , Iryna; KUREI , Oksana; SYMONENKO , Olena. THE USE OF BEHAVIORAL ECONOMICS APPROACHES IN PERFORMANCEMARKETING: THE ROLE OF COGNITIVE BIASES IN SHAPING THEEFFECTIVENESS OF MANAGEMENT DECISIONS. Current Problems of Sustainable Development, [S. l.], v. 2, n. 7, p. 130–139, 2025. DOI: 10.60022/2(7)-15S. Disponível em: https://journals.csr.com.ua/index.php/sustainability/article/view/221. Acesso em: 27 jul. 2026.