Zos-Kior M, Strybul O, Tsiupa A. PREDICTING THE EFFECTIVENESS OF FAMILY BUSINESSES IN ATTRACTING HOUSEHOLD SAVINGS INTO THE ENTREPRENEURIAL ECOSYSTEM IN THE CONTEXT OF SOCIALLY RESPONSIBLE MARKETING. Актуальні проблеми сталого розвитку. 2025;2(7):140-149. doi:10.60022/2(7)-16S