Zos-Kior , M. .; Strybul , O.; Tsiupa , A. PREDICTING THE EFFECTIVENESS OF FAMILY BUSINESSES IN ATTRACTING HOUSEHOLD SAVINGS INTO THE ENTREPRENEURIAL ECOSYSTEM IN THE CONTEXT OF SOCIALLY RESPONSIBLE MARKETING. Актуальні проблеми сталого розвитку 2025, 2 (7), 140-149. https://doi.org/10.60022/2(7)-16S.