Pylypenko, A. and Kuchmii, O. 2026. THE EVOLUTION OF THE NATIONAL BRAND IN EUROPEAN COUNTRIES IN THE 20TH CENTURY: THE EXPERIENCES OF GERMANY AND ITALY. Current Problems of Sustainable Development. 3, 4 (Apr. 2026), 243–251. DOI:https://doi.org/10.60022/3(4)-29S.