Diachuk , I. et al. 2025. THE USE OF BEHAVIORAL ECONOMICS APPROACHES IN PERFORMANCEMARKETING: THE ROLE OF COGNITIVE BIASES IN SHAPING THEEFFECTIVENESS OF MANAGEMENT DECISIONS. Current Problems of Sustainable Development. 2, 7 (Oct. 2025), 130–139. DOI:https://doi.org/10.60022/2(7)-15S.